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Wednesday, September 30, 2009
BELL N ROSS WATCH
In 1993, Bruno Belamich and Carlos A. Rosillo, two boyhood friends, joined forces to launch a simple idea: function shapes form. The founding idea behind Bell & Ross is that time is essential for professionals working under extreme conditions. Their functional design is inspired by that key instrument used by such professionals: the dashboard.
Function takes precedence over design so that the essential is never compromised by the superfluous. Bell & Ross watches were born out of the company’s passion and obsession for delivering the clearest and most reliable time to professionals.
The brand guarantees its watches’ performances by combining and perfecting four essential design principles in each watch:
•Legibility: Priority in design is given to the clarity of the dial for fast and easy reading.
•Functionality: Each instrument is designed to provide the user with specific and practical time functions.
•Precision: Made with the most rigorous and traditional Swiss technology to guarantee the most accurate time.
•Reliability: Built with military specifications to endure the most extreme circumstances in water, air or land.
All the watches adhere to strict military specifications, being today the official supplier of watches for:
•Airforce pilots
•Elite police
•Anti-mine military squads
•Submariners
•Space Lab Mission
The Bell & Ross BR01 instrument started with a simple idea: to turn a cockpit instrument panel clock into a wristwatch. “To create the BR 01,” says Carlos Rosillo, Bell & Ross CEO, “our designers took their inspiration from aeronautic instrumentation, an absolute reference as far as readability, reliability and performance are concerned.”
Available in a number of versions depending on the mechanism’s functionality (chronograph, large date, power reserve, tourbillon) the materials and finishing of the base (steel, titanium, carbon, gold), the colors of the dial (white, black, orange, blue) the BR 01 Instrument watch has become an icon watch to the greatest delight of collectors of limited series and fine watchmaking.
“The Instrument BR 01 Airborne One is a unique version of the Airborne Talisman watch,” says Rosillo. “The BR 01 Airborne, in its original black carbon version, was developed to honor the courageous soldiers who fought during World War II, particularly the paratroopers of the US Airborne divisions. The skull was one of the emblems they wore on their uniforms as a symbol of courage in the face of death.”
For Only Watch 09, Bell & Ross have created a new Airborne One model, a unique piece entirely set with black and white diamonds. The subtle black diamonds covering the case are contrasted with the glittering white diamonds on the dial resulting in a fantastic display of artistry. With the fusion of materials, techniques and play on light, the military symbol flirts with high fashion jewelry to give an exceptional result.
Bell & Ross chose this model as a strong symbol to represent the risks, courage, and ironwill that children with Duchenne Muscular Dystrophy face every day.
“We support Only Watch in its incredible fundraising efforts in the fight against Duchenne Muscular Dystrophy,” says Rosillo. “This year the brand will join forces with the Only Watch project and participate in this great endeavor to help children suffering from this disease. Our commitment to help has resulted in the design of this exclusive watch.”
The Bell & Ross BR-01 Insturment starts at $3500…The Custom BR-01 for the Only Watch Auction? Eh, we’re guessing about $60k – $100k
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